Cummings Creative Group Blog

What... we have to say.

RSS

You Are Here

But can customers actually find you? Your business is represented online by an innovative, informative website. Your marketing materials are top notch. Your products/services are reputable. We hate to say this (but we will)...In todays’ finger-touch instant-information age, that just isn’t enough.
by on July 2, 2015

Getting Off the Ground - Branding vs Marketing

Knowing the difference, and how they work together.
by on June 15, 2015

An Orange

Product. Brand. Raise your hand if you think they are one in the same. Put your hand down and let us clear up some befuddlement
by on June 9, 2015

Naked... and Exposed

Imagine your business unmonitored. Imagine allowing the public access to the inner workings of your business, access to your customer information. Imagine your technology naked, exposed...vulnerable.
by on May 4, 2015

KISS My Logo (Part III)

An innovative logo, with a few simple alterations, could transform...in fact, it should transform.
by on April 1, 2015

KISS My Logo Part Deux

We covered your basic design, fonts and colors of font creation. Now let’s talk graphics, direction and evolution.
Marketing | by on March 25, 2015

KISS My Logo (Part I of III)

At the core of any brand's story is the identifying mark… the logo.
by on March 15, 2015