With years of experience in both traditional creative services and online marketing solutions, we have the capabilities to build your brand by any means necessary and the experience to make sure it is done right.
Whether it is an elaborate tactical plan or a single project, every deliverable is in line with the overall strategy and positioning, at the same time providing that little extra sizzle that gets noticed in the marketplace.
Everything is centered around your brand. It is more than your mark or logo. It runs deeper. It is the essence of who you are and what you do as a business, product or service. It is the thread that runs through every aspect of marketing communications you develop and needs to be consistent, regardless of the medium.
That IS exactly what we look to build and stay true to when working with you. We have launched several brands, continued some and helped many evolve. And have done so to meet one objective – to resonate with your consumer base, while providing the growth and longevity needed for your brand’s success.
Strategy & Positioning:
At the Cummings Creative Group, we don’t just create for creativity's sake. Every concept and fresh idea is developed with rationalization. Before getting knee deep in what concept works the best, we guide our clients through a simple process to make sure we're delivering solid creative strategy, dead accurate positioning and a tactical plan destined for success.
When launching a company, product or service, regardless of your industry, we will develop the positioning and strategy that drives home a compelling brand message quickly and effectively. In today’s environment of instant gratification, your message to your audience needs to resonate within seconds. Let’s face it, that’s all you have to make an impression.
Through an effective consultation and collaborative review of our marketing analysis, we can determine exactly what the key points are for your brand and set the plan for effectively getting you to market with the most impact.
Every plan must have the right support in order to be successful. Our creative is second to none and can create that instant impact your business, service or product requires in order to gain visibility. Our seasoned team, with over 100 years of combined experience, can deliver on a wide range of compelling creative services.
- Brand Development
- Logo Development/Corporate Identity
- Website and Interface Design
- Online Support Graphics
- Print & Outdoor Advertising
- Marketing Collateral
- Print Design & Production
- Trade Show Design & Production
- Multimedia & Presentation Development
- Strategic Consultation
Video Production & Motion Graphics:
Nothing tells a story quite like video or film. Combining film and motion graphics with our ability to draft memorable, compelling messages, your story gets catapulted to an entirely different level. From 30 second spots to 3 - 5 minute corporate videos, our cinematography, motion graphics and editing professionals develop stories that trigger emotions.
- On site / location filming
- Motion graphic specialists
Website Design & Development:
As one of the most important aspects to your business and its functionality, it is essential that your online initiatives are handled with precision and adaptability. Our team can handle every aspect of your online marketing needs with proprietary development that ensures stability and peace of mind for you and your business.
- Website Development
- Database Development
- Custom Blogs
- Custom Shopping Carts
- Application Solutions
The mentality of "build it and they will come," with regard to traffic to your website, is nothing further from the truth. Building it is half the battle. Just like anything else, gaining leverage within a highly competitive environment requires resources that can help guide you.
As a Qualified Professional for Google AdWords and a Google Partner, our team is well versed in analyzing your site and can develop and manage an SEO/SEM plan that works for you and your audience. After all, it isn’t only about gaining traffic, it’s about gaining the right kind of traffic.
- Website Analytics
- Search Engine Optimization
- Search Engine Advertising
Social Media Management
Leverage your current campaigns, videos, blog entries, and site’s content to build followers through your social networks. As the keeper of the brand, it only makes sense that we help build and manage the content that will be used throughout all of your social channels.